Actionable Web Analytics - E-book

eBook

Actionable Web Analytics - ENG

Using Data To Make Smart Business Decisions

Jason Burby

eBook

$600.00

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Sinopsis

ISBN:	9780470181133
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Computadoras
Subtema:	Internet general
Año de publicación:	20070827

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questionsâ€”and many moreâ€”using their decade of experience in Web analytics.

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