Winning American Hearts and Minds - E-book

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Winning American Hearts And Minds - ENG

Chinaâ€™s Image Building Efforts In The 21st Century

Xiuli Wang

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Sinopsis

ISBN:	9789811531842
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Lenguas
Subtema:	Estudios de Comunicación
Año de publicación:	2020-01-30

This book explores the effectiveness of the Chinese government recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign publics view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leadersâ€™ foreign visits, Chinese media overseas expansion, Confucius institutes, global mega events, and Chinese government new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.Â

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