Wine Brands - E-book - 9780230583733

eBook

Wine Brands - ENG

Success Strategies For New Markets, New Consumers And New Trends

E. Resnick

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$1,100.00

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Sinopsis

ISBN:	9780230583733
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2008-05-21

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

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