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eBook
Ugandan Music In The Marketing Era - ENG
The Branded Arena
$1,980.00
| ISBN: | 9781137546975 |
|---|---|
| Formato: | Page Fidelity |
| Idioma: | Inglés |
| Editorial: | Springer Nature |
| Tema: | Ciencias sociales |
| Subtema: | Ciencias sociales |
| Año de publicación: | 2016-04-29 |
David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.
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