It is no secret that big business is enamoured with social media: how to do it, why to do it, and the ways to do it better. Non-profit organizations are no different. Recent years have seen a surge in social media use by non-profit organizations. The Good Tweet is the first comprehensive guide for organizations, showing them how to harness individual activism via Twitter as a force for social change. The book introduces a five-step model that Diaz developed, based on her work with hundreds of organizations, called T.W.E.E.T. (Target, Write, Engage, Explore, Track) Twitter Insider / Well-Connected: The author Claire Diaz leads Corporate Social Innovation at Twitter and has worked on campaigns with companies such as Pepsi (Refresh project), and Estee Lauder (breast cancer awareness campaigns) Author Platform/Media Track Record: Diaz (@claired) has over 300,000 Twitter followers, a popular personal finance blog (14,000 daily subscribers), and has appeared in Business Week, The Independent and Yahoo News Twitters Growth: Twitter continues to have a phenomenal growth rate. Twitter now has 175 million users