Transforming Organizations - E-book

eBook

Transforming Organizations - ENG

Narrative And Story-based Approaches

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Sinopsis

ISBN:	9783030178512
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Psicología
Subtema:	Psicología Industrial y Organizacional
Año de publicación:	2019-05-11

Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have â€“ and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.

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