Total Revenue Management (TRM) - E-book

eBook

Total Revenue Management (trm) - ENG

Case Studies, Best Practices And Industry Insights

Marc Helmold

eBook

$1,300.00

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Sinopsis

ISBN:	9783030469856
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Ventas general
Año de publicación:	2020-06-03

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professionals guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.Â

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