Thirty Years of Political Campaigni - E-book

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Thirty Years Of Political Campaigning In Central And Eastern Europe - ENG

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Sinopsis

ISBN:	9783030276935
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Ciencias sociales
Subtema:	Estudios sobre los Medios
Año de publicación:	2019-10-15

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

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