The Reputable Firm - E-book

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The Reputable Firm - ENG

How Digitalization Of Communication Is Revolutionizing Reputation Management

Pekka Aula; Jouni Heinonen

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$1,400.00

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Sinopsis

ISBN:	9783319220086
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2015-10-19

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company permit to do business, its raison dâ€™Ãªtre and a guarantor of trust.

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