The Relevance of Crowdfunding - E-book

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The Relevance Of Crowdfunding - ENG

The Impact On The Innovation Process Of Small Entrepreneurial Firms

Nadine Scholz

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Sinopsis

ISBN:	9783658098377
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Emprendedurismo
Año de publicación:	2015-05-26

Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowds resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowds function as information multiplicator generating public exposure and feedback.

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