The Public Relations Writers Handbo - E-book

eBook

The Public Relations Writers Handbook: The Digital Age - ENG

Merry Aronson; Don Spetner; Carol Ames

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$680.00

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Sinopsis

ISBN:	9780787995928
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Relaciones públicas
Año de publicación:	2007-07-13

The second edition of the Public RelationsÂ Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

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