The Post-Pandemic Business Playbook - E-book

eBook

The Post-pandemic Business Playbook - ENG

Customer-centric Solutions To Help Your Firm Grow

Ofer Mintz

eBook

$700.00

Disponible

Información adicional
Sinopsis

ISBN:	9789811658686
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2022-02-12

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book solutions to navigate through and succeed in the post COVID-19 future.

eBooks