The Neglected Firm - E-book

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The Neglected Firm - ENG

Every Manager Must Manage Two Firms: The Present One And The Future One

Kenneth A. Loparo

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$1,700.00

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Sinopsis

ISBN:	9780230599291
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Gestión
Año de publicación:	2002-05-10

Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.

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