The Influence of Culture and Person - E-book

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The Influence Of Culture And Personality On Customer Satisfaction - ENG

An Empirical Analysis Across Countries

Franziska Krüger

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Sinopsis

ISBN:	9783658125578
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Internacional economía
Año de publicación:	2016-02-23

Franziska KrÃ¼ger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstedes cultural dimensions and the Big Five personality traits on the models variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.

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