The Impact of the Digital Consumers - E-book

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The Impact Of The Digital Consumers Emotional Intelligence In Relation To The Moral Values Promoted In E-business - ENG

Ioana Bucur-Teodorescu

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Sinopsis

ISBN:	9783658329655
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2021-02-25

The study on the impact of the digital consumers emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.

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