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| ISBN: | 9781137510440 |
|---|---|
| Formato: | Page Fidelity |
| Idioma: | Inglés |
| Editorial: | Springer Nature |
| Tema: | Negocios y economía |
| Subtema: | Marketing general |
| Año de publicación: | 2016-09-27 |
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what its like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.