Always controversial, Thomas DeGregori has released another classic volume that is sure to inform, confound, and present new perspectives on todays environmental issues. This time he is taking on the environmentalists, naturalists, green consumerists, and those that hail the natural lifestyle as the healthy, politically correct thing to do. DeGregori examines the economics of green consumerism, the reality of saving the environment, how historical cultures may have influenced environmental damage, and how being ecologically correct may have a more damaging effect on our environment. Not just a regurgitation of theories; DeGregori offers real-time strategies and alternatives to enhance our natural resources and our environment in harmony with today modern technology. This is the book everyone will be talking about for years to come.