The Dominant Influence of Marketing - E-book

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The Dominant Influence Of Marketing In The 21st Century - ENG

The Marketing Leviathan

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Sinopsis

ISBN:	9781137322630
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2013-04-16

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions Is marketing a leviathan in todays societies?

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