The DNA of Customer Experience - E-book

eBook

The Dna Of Customer Experience - ENG

How Emotions Drive Value

C. Shaw

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$1,100.00

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Sinopsis

ISBN:	9780230210813
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2007-05-10

As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.

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