The Design Imperative - E-book

eBook

The Design Imperative - ENG

The Art And Science Of Design Management

Steven Chen

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$2,180.00

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Sinopsis

ISBN:	9783319785684
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2018-05-26

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and bestÂ practices based on cutting-edge, scientific research. This books unique blend ofÂ theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

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