“Where are your factories that produce culture? Where are your painters, your composers, your architects, your writers, your filmmakers?� The book opens with Leonardo da Vinci and Qin Shi Huang asking embarrassed contemporary policy makers these questions. The first part of the book is therefore devoted to elaborating a model for producing culture. The model takes into account both the role played by creativity in the production of culture in a technologically advanced knowledge society. The second part of the book examines a selection of strategic sectors: fashion, material culture districts, gastronomy, creative industries, entertainment, contemporary art, museums. Special attention is paid to the role collective intellectual property rights play in increasing the quality of culture-based goods and services. In the conclusion policy makers in both developed and developing countries are urged to adopt policies that can foster creativity and promote culture.