The Crucial Role of Domain Knowledg - E-book

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The Crucial Role Of Domain Knowledge In Evaluating Early-stage New Product Ideas - ENG

Florian Denker

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Sinopsis

ISBN:	9783658197841
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Gestión
Año de publicación:	2017-10-30

Florian Denker explores the role of an individual domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should have comprehensive knowledge of consumersâ€™ needs and wants, as well as distinct knowledge about the opportunities and limits of available technologies in the respective domain. In this context, the results show that not only firm-internal experts can have this knowledge. Users and, in particular, so-called lead users (i.e. users who are ahead of the majority on major market trends and innovations), could also be suitable for effectively evaluating early-stage new product ideas.

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