The Business of Marketing, Entrepre - E-book

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The Business Of Marketing, Entrepreneurship, And Architecture Of Communal Societies In The 1960s And 1970s - ENG

Rahima Schwenkbeck

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Sinopsis

ISBN:	9783030883546
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Historia
Subtema:	Moderna general
Año de publicación:	2021-11-13

This book provides an in-depth history of three US-based communal societies that operated in the late 1960s and 1970sâ€”Soul City, Stelle and Twin Oaksâ€”with an emphasis on their financing, marketing, and entrepreneurship processes. These communities reflect the diversity of people who were dissatisfied with the direction in which American society was headingâ€”often underpinned by concerns over racism, sexism, the environment, and capitalismâ€”and decided to take the radical step of joining a communal society. A moral economy approach offers a lens on how these communities were prevented from fully realizing their visions due to the confines of capitalism, as embedded in banking practices, zoning laws, and systemic racism.Â

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