The Brandgym - E-book - 9780470856598

eBook

The Brandgym - ENG

A Practical Workout For Boosting Brand And Business

David Taylor

eBook

$700.00

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Sinopsis

ISBN:	9780470856598
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2003-03-28

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.

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