The Behavioral Foundations of Strat - E-book

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The Behavioral Foundations Of Strategic Management - ENG

Philip Bromiley

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Sinopsis

ISBN:	9781405142502
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Toma de decisión y Resolución de problemas
Año de publicación:	20090204

This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.

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