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Structured Innovation - ENG

Levers To Successful Innovation Beyond Benchmarking
$1,980.00
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ISBN: 9783031761058
Formato: ePub
Idioma: Inglés
Editorial: Springer Nature
Tema: Negocios y economía
Subtema: Gestión
Año de publicación: 2024-12-09

This book offers a comprehensive exploration of innovation management and its applications in various business contexts, providing an overview and comparison of the most promising approaches. It covers key topics such as the innovation management process, change management in SMEs, and competitive intelligence. The book discusses benchmarking techniques and network innovation models, addressing how to harness both individual and organizational innovation potential. It also explores fostering motivation and creativity, developing an innovative culture, managing change, and leveraging benchmarking partnerships. Additionally, it includes discussions on network management, open innovation, outsourcing innovation functions, and acquiring market knowledge through consultancy services. Designed for business schools and industry professionals, this resource combines theoretical frameworks with practical case studies, making it an essential guide for implementing effective innovation strategies.

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