Strategy and Communication for Inno - E-book

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Strategy And Communication For Innovation - ENG

Integrative Perspectives On Innovation In The Digital Economy

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Sinopsis

ISBN:	9783319495422
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Emprendedurismo
Año de publicación:	2017-03-06

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

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