Strategies of Multinationals in Cen - E-book

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Strategies Of Multinationals In Central And Eastern Europe - ENG

Innovation Systems And Embeddedness

Yordanka Chobanova

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Sinopsis

ISBN:	9780230250956
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Internacional general
Año de publicación:	2009-08-21

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe â€“ namely NestlÃ©, Unilever and InBev - and analysesÂ the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

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