Strategic Market Management - E-book

eBook

Strategic Market Management - ENG

David A. Aaker; Christine Moorman

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$1,519.00

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Sinopsis

ISBN:	9781119392224
Formato:	ePub
Idioma:	Inglés
Editorial:	Wiley Global Education US
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2017-08-29

Â Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

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