Sports Sponsorship and Brand Develo - E-book

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Sports Sponsorship And Brand Development - ENG

The Subaru And Jaguar Stories

M. Beck-Burridge; J. Walton

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$1,100.00

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Sinopsis

ISBN:	9780230508224
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2001-11-07

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

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