Specialization in Online Innovation - E-book

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Specialization In Online Innovation Communities - ENG

Understand And Manage Specialized Members

Jan Bierwald

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Sinopsis

ISBN:	9783658053185
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Emprendedurismo
Año de publicación:	2014-04-16

Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today community management to improve the attracting, controlling and retaining of their members.

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