Sonic Branding - E-book - 9780230503267

eBook

Sonic Branding - ENG

An Essential Guide To The Art And Science Of Sonic Branding

D. Jackson

eBook

$1,400.00

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Sinopsis

ISBN:	9780230503267
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2003-10-06

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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