Scaling the Tail: Managing Profitab - E-book

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Scaling The Tail: Managing Profitable Growth In Emerging Markets - ENG

Managing Profitable Growth In Emerging Markets

Seung Ho Park; Gerardo R. Ungson; Andrew Cosgrove

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Sinopsis

ISBN:	9781137538598
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2015-12-17

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

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