Rethinking Luxury Fashion - E-book

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Rethinking Luxury Fashion - ENG

The Role Of Cultural Intelligence In Creative Strategy

Thomaï Serdari

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$1,700.00

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Sinopsis

ISBN:	9783030453015
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Industrias general
Año de publicación:	2020-09-01

Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically,Â it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion.Â It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.

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