Retailing in the 21st Century - E-book

eBook

Retailing In The 21st Century - ENG

Current And Future Trends

Manfred Krafft; Murali K. Mantrala

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$1,300.00

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Sinopsis

ISBN:	9783540720034
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2009-12-17

With crisp and insightful contributions from 47 of the world leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of â€˜radio frequency identificationâ€™ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

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