Retail Marketing and Branding: A De - E-book

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Retail Marketing And Branding: A Definitive Guide To Maximizing Roi - ENG

Jesko Perrey

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Sinopsis

ISBN:	9781118489505
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Ventas general
Año de publicación:	2012-12-03

Retail Marketing and Branding, 2nd EditionÂ looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: *Â New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

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