Proven Strategies in Competitive In - E-book

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Proven Strategies In Competitive Intelligence - ENG

Lessons From The Trenches

Society of Competitive Intelligence Professionals

eBook

$920.00

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Sinopsis

ISBN:	9780471039815
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Ética de negocios
Año de publicación:	2002-03-14

Tested-in-the-trenches competitive intelligence techniques used at todays top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of todays most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action

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