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Profit + Purpose: How Social Innovation Is Transforming Business For Good - ENG

$920.00
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ISBN: 9781118708569
Formato: Page Fidelity
Idioma: Inglés
Editorial: Wiley Professional Development (P&T)
Tema: Negocios y economía
Subtema: Organizaciones sin ánimo de lucro e Instituciones caritativas general
Año de publicación: 2014-08-04

Social entrepreneurs believe business is part of the solution to some of the worlds greatest challenges, rather than the cause. In recent years, the field of social enterprise has exploded, giving rise to a number of successful companies. Furthermore, some of the worlds largest companies such as Unilever, Wal-Mart, Nike, Pepsi and Puma are embracing the principles of social entrepreneurship in their global operations through the ambitious efforts of social intrapreneurs. This book will highlight successful social entrepreneurs that are blending profit and purpose and give a behind-the-scenes look at how they went from idea to successful business. The reader will follow their journey along their formative path and hear the challenges, successes, missed opportunities, hard work and big breaks that lead to their success. The book is broken down into three main sections: structure, fund, and run.

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