Product Variety in Automotive Indus - E-book

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Product Variety In Automotive Industry - ENG

Understanding Niche Markets In America

Marco Guerzoni

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Sinopsis

ISBN:	9783319019079
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Gestión de producción y Operaciones
Año de publicación:	2013-10-02

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up toÂ latest trends.Â It focuses onÂ the dual structure of automotive industry inÂ the United States: onÂ one hand,Â relatively few and large companies producing cars that apparently achieve a degree of market power throughÂ productÂ differentiation, andÂ on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth studyÂ with implications for both economic theory and the management of product variety.â€‹

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