Perspectives on Consumer Behaviour - E-book

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Perspectives On Consumer Behaviour - ENG

Theoretical Aspects And Practical Applications

W?odzimierz Sroka

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$3,780.00

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Sinopsis

ISBN:	9783030473808
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Comportamiento del consumidor
Año de publicación:	2020-06-26

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century â€“ educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumersâ€™ behaviour, analysing the governments role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

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