Performance Measurement of New Prod - E-book

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Performance Measurement Of New Product Development Teams - ENG

A Case Of The High-tech Sector

Kenneth A. Loparo

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Sinopsis

ISBN:	9780230584273
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2008-12-18

Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines theÂ use of performance measurement results and the resulting impact on team-member behaviour and functional departments.

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