New Technologies in Luxury Consumpt - E-book

eBook

New Technologies In Luxury Consumption - ENG

Evidences From Research And Implications For Marketing Strategies

Andrea Sestino; Cesare Amatulli

eBook

$900.00

Disponible

Información adicional
Sinopsis

ISBN:	9783031260827
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2023-05-12

This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Beginning with a detailed overview on current prominent technologies and their current uses in luxury, the book goes on to present experimental studies on luxury fashion, luxury tourism, luxury food and luxury real estate industries. Each chapter contributes to the design of a final diagnostic model that guides readers and managers through strategic marketing planning.

eBooks