New Technologies and Branding - E-book

eBook

New Technologies And Branding - ENG

Philippe Sachetti; Thibaud Zuppinger

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$2,840.00

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Sinopsis

ISBN:	9781119510550
Formato:	ePub
Idioma:	Inglés
Editorial:	Wiley Global Research (STMS)
Tema:	Negocios y economía
Subtema:	Microempresas y Empresas pequeñas
Año de publicación:	2018-02-14

Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.

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