Marketing and Smart Technologies - E-book

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Marketing And Smart Technologies - ENG

Proceedings Of Icmarktech 2025, Volume 1

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Sinopsis

ISBN:	9783032162847
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Comercio electrónico marketing en internet
Año de publicación:	2026-05-03

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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