Marketing and Smart Technologies - E-book

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Marketing And Smart Technologies - ENG

Proceedings Of Icmarktech 2022, Volume 1

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Sinopsis

ISBN:	9789819903337
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Computadoras
Subtema:	Inteligencia artificial y semántica
Año de publicación:	2023-09-04

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 â€“ 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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