Luxury, Lies and Marketing - E-book

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Luxury, Lies And Marketing - ENG

Shattering The Illusions Of The Luxury Brand

M. Sicard

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Sinopsis

ISBN:	9781137264695
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2013-12-15

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

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