Celebrated musician and entertainer Lizzo wowed audiences and left many “feeling good as hell.� Notwithstanding her collective—fat, Black female— identity she catapulted into mainstream success while redefining the social script for body size, race, and gender. This book explores a tale of two narratives: Lizzo self-curated, fat-positive identity and the media reaction to an unabashedly proud fat, Black woman. This critical analysis examines how Lizzo challenges fatphobia and reconstitutes fat stigmatization into self-empowerment through her strategic use of hyper-embodiment via social media, and the rhetorical distinctions between Lizzo self-curated narrative via social media and those offered about her in print media. In part, Lizzo bodily flaunting is argued as a significant rhetorical act that emancipates her identity of fatness and reframes the negative tropes of (fat) Black women typically curated in American culture.