International Business Realisms: Gl - E-book

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International Business Realisms: Globalizing Locally Responsive And Internationally Connected Business Disciplines - ENG

Globalizing Locally Responsive And Internationally Connected Business Disciplines

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Sinopsis

ISBN:	9781137376466
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Gestión
Año de publicación:	2013-07-26

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

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