Innovation and Creativity in SMEs - E-book

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Innovation And Creativity In Smes - ENG

Challenges, Evolutions And Prospects

Claudine Gay; Berangere Szostak

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$2,840.00

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Sinopsis

ISBN:	9781119649137
Formato:	ePub
Idioma:	Inglés
Editorial:	Wiley Global Research (STMS)
Tema:	Negocios y economía
Subtema:	Ciencia de la gestión
Año de publicación:	20190816

In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account

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