India Reloaded - E-book - 9781137367105

eBook

India Reloaded - ENG

Inside Indiaâ€™s Resurgent Consumer Market

D. Sinha

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$700.00

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Sinopsis

ISBN:	9781137367105
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Ciencias sociales
Subtema:	Sociología general
Año de publicación:	2016-03-21

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

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